People often say Target is their “happy place.” So for the holiday campaign this year, we looked at what happens when the “happy place” is paired with the happiest time of year. The result? Pure joy, pure holiday, 100% pure Target.
As a soundtrack to the season, we partnered with Years + Years to create a new dance-pop version of the 90’s hit “100% Pure Love.” Recording artist Jarina De Marco put her own Spanglish spin on the song for our Spanish-language campaign.
A large suite of social assets brought the holiday happy place to life with native social trends and behaviors.