Target
What We Value Most, Shouldn’t Cost More
Healthy groceries are often $$$$, BIPOC brands can also be hard to find, and that makes shopping with intent feel extremely exhausting. Almost impossible.
That’s why we came up with What we value most, shouldn’t cost more — a creative platform for Target that shows how they make sure the things that matter are always within reach.
We developed a new design system to showcase affordable essentials.
We also worked with diverse business owners and gave them the shine they deserved.
