Dow Jones has selected Mother in New York as its new creative and strategic agency responsible for transforming Dow Jones’s marketing capabilities.
Sherry Weiss, Chief Marketing Officer of Dow Jones and The Wall Street Journal, stated: “We are delighted to announce our partnership with Mother. In the fast-moving world of news and information, we’re constantly seeking out opportunities to innovate and build on our creative approach. We believe that Mother will bring the appropriate expertise and sharp thinking to lead us into the next era of our brand narrative, supercharging audience engagement at such a pivotal time for our industry.”
Read more at Adweek