“I love Mother, because they have the same name as my mom.”
We further dimensionalized Amica's Empathy is Our Best Policy brand platform through a campaign centered on more human moments and connection.
“I love Mother, because they know when something’s wrong, even if I say, ‘it’s nothing.’”
We set the stage for a challenger brand to make its name, by doing everything bigger brands never could.
“I love Mother, because they have fun and also have good ideas.”
We created art depicting epic tales of conquering foes…vanquishing monsters…and heroic victories in the New York housing market.
“I love Mother, because of the pine smell.”
We wanted to support businesses in our neighborhood so we set up tabs for our employees to receive free stuff at local stores.
