Olivia Culpo in Stella Artois at the Oscars

At the 89th Academy Awards, Stella Artois was on the red carpet in the most unexpected way: on a gown that was as much about doing good as it was looking good.

We linked up with fashion powerhouse Marchesa to create a custom gown, laced with beads made from limited edition Stella Artois Chalices. Fashion and beauty influencer Olivia Culpo walked the red carpet on Hollywood’s biggest night in support of Stella Artois’ “Buy a Lady A drink” campaign, a partnership with water.org.

The next day, Culpo’s dress was highlighted as one of the night’s best looks.