CK One - #ckmeforme

CK One


How do you reconnect with 20-somethings for the 20th anniversary campaign of CK One? Combine these ingredient: 21 emerging artists, actors, musicians and models, 21 iPhones, several other fancy cameras that a few people knew how to use, 1 Mario Sorrenti, 1 hotel, 3 days, no script, and no rules.