While the holidays in 2020 look a little different than they have in years past, what we all want from the holidays has remained the same – more meaningful moments with those we love most. So, this year Target set out to show that even in a year of new routines, holiday meaning is all about what you make it.
Our campaign shows our guests that, with Target as their partner, every thoughtful gift, gesture and gathering brings more meaning and joy to the season.
This year’s soundtrack, with its positive melody and powerful message of togetherness, is Mary J. Blige’s iconic hit, “Real Love.”
We also created a Spanish language anthem that highlights the unique ways our Latinx guests bring meaning to their holiday moments.
We’re excited to have award-winning Latina artist Anitta put her own spin on the song, “Real Love,” which will air with all of our Spanish language assets to show how the holidays shine bright for everyone.