From the traditions we pass down to the joy we share with those we love, this campaign shows how with a little help from Target, all the things that matter to us are within reach.
This year we wanted all guests to see themselves and their values and experiences no matter how they celebrate their holidays.
We also highlighted Black-owned brands in bigger and bolder ways throughout the season.
We’re excited that for the first time ever, our campaign track is a fully bilingual remake of the iconic track “Best of my Love” performed by Black Pumas and Sofía Reyes.
This track goes across all of our assets, including an original Spanish language anthem that celebrates what Latinos value most during the holidays.