Target
Style, Brand & Holiday
Recreating A Retail Icon
There’s retail, defined by flash sales, big box warehouses and aisles of name brand items. And there’s Target. We set out to show the world what set Target apart. With TargetStyle, we put a poptimistic lens on the world, helping our guests discover style in every aisle. With Targét Everyday, we captured the feeling of shopping at Target using our guests’ own language.
At the Grammy’s, we brought that feeling to life with a music video NYTimes said was “closer to the zeitgeist than the show it was broadcast in.”
And, across 5 years of holiday campaigns, we showed all the ways Target helps guests celebrate the holidays their way, creating the most inclusive holiday campaigns in retail history. In over 20 years of working together, we elevated Target out of the category clutter and into culture, solidifying their place as one of America’s most iconic and beloved brands.