Amica Insurance

In a category that often uses athletes solely for their star power– we wanted to partner with someone who shared Amica’s values.

Both Amica Insurance & six-time NBA All-Star Jayson Tatum go above and beyond to protect family & legacy.

In the first-ever national campaign to feature both Jayson and his mother, Brandy, we get a glimpse of the legacy that matters most to Jayson: his home and family life – rarely seen in such an unguarded way.